Simple Marketing Via Email Tips Anyone Can Use

Many businesses are quickly discovering that e-mail marketing can be a vital part of their business. Emails can be a great way to keep in touch with customers, to offer them deals that will interest them and to invite them to special sales. The information and tips in this article can help you see all that marketing with email has to offer your business.

If you want your marketing via email messages to get to the right inboxes, target anyone whom you send to. If you already have a core set of fans or followers, offer discounts or promotions to those who get friends to show up. Anyone curious in your products and services probable has known others with similar interests, which mean you, can organically grow your list through existing social relationships.

Try following up an email to your customers with a notice that tells them not to procrastinate. Insert a suggestion that tells them to purchase now onto the reply. The ending could tell them not to miss this incredible opportunity by waiting. Instead, they should act now to reap the full benefits.

Do not use dollar signs in either the subject or the body of your emails, unless you are using just one to denote a specific amount of currency. This will strike many recipients as being spam my behavior, and many spam filters will automatically trash emails that include character strings like “$$$.”

It is important that you obtain subscriber consent before you begin emailing them. If you start spamming people with emails, you are going to cause customers as well as prospective customers to disregard your business altogether. It could go as far as people not desiring to do business with you any longer.

Make sure that your email subscribers know exactly what to expect from you. An excellent way to do this is to make your first email to every new subscriber a default informational message. You should lay out what sort of content you intend to send them, and also indicate the frequency of messages they can expect from you.

If you use images in your email newsletters, put text to the right of the images. Research shows that customers are far more likely to click on a link or button that is placed to the left of an image than one that is placed anywhere else on the page.

For your e-mail marketing campaigns to be truly effective, every message needs a clear call to action. For example, if you are promoting a new product then you should encourage customers to go directly to that product’s page. On the other hand, if you are promoting a new sale then you should clearly explain how customers can take advantage of that sale.

It is a well-known fact that the use of the internet has opened up an entirely new way for businesses to interact with customers. Email marketing is one of the most effective ways to keep in touch with loyal customers and to reach potential customers. Use the techniques and tips from the article above to create an marketing with email strategy for your business.

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Telephone Banking Fraud is a scam which is becoming increasingly commonplace. The fraudsters do not actually scam their victims online, but use the telephone to do so. Here’s how it works:

 

Get started…

  • Make sure your ‘warning’ call is disconnected before calling your bank or card company, by waiting five minutes or calling a friend first.
  • Remember that banks and law enforcement would not ask for certain confidential information over the phone.

You receive a call from somebody who claims to be from an organisation you trust, such as your bank or the police. They inform you that there is a safety or security problem associated with your bank account or payment cards, and you need to take some kind of immediate preventative action, which normally involves telephoning your bank or card provider. They may prompt you by reminding you that the telephone number is on the back of your card.

You end the call, find and dial the bank or card provider’s phone number and are asked a series of security questions and account details.

However, the person on the other end of the call is not your bank or card issuer, but the fraudster who had just called you to tell you about the ‘problem’. When you ended the call from them, they did not terminate the call at their end, meaning they were still on the line asking you the confidential questions.

You may also be asked to give your cards to a courier sent by the ‘bank’ or ‘police’ to ensure that they have been stopped, or for evidence. This is known as ‘Courier Fraud’ and you can read a real life account of it here

The Risks

  • You provide your account details and answers to security questions to fraudsters
  • Your bank account is emptied and/or cards used to their limit
  • You could become a victim of identity theft because you have revealed confidential financial and personal information

How to Avoid Telephone Banking Fraud

  • A bank or payment card company will never ask you to transfer money out of your account to another that you do not recognise, so hang up immediately.
  • If you do think that the call may be authentic and you choose to call your bank or card issuer, call the number on your bank statement or other document from your bank – or on the back of your card – but be sure to use another phone from the one you received the call on. If you cannot access another phone, be sure to hang up for at least five minutes before you dial out, or call a friend (whose voice you recognise) before making another call.
  • Never provide financial or personal details to a caller, but call back on a number you know to be authentic. Some scammers have the ability to spoof authentic numbers to fool you into thinking that they are genuine.

If You Have Been a Victim of Telephone Banking Fraud 
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