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Parasite SEO: Why It’s a Shortcut to Nowhere

Have you ever come across that one shortcut that everyone talks about and promises will help you get what you want? Take, for instance, the hypothetically awesome hack: “Use the domain authority of an established, high-ranking site to sneak into the SERPs.” Sounds cool, right? Well, it’s also dumb, and I’ll tell you why. First, […]